Taboola Integration — Phase 2 (Campaign Management)

Full Taboola campaign management: create, edit, pause, duplicate campaigns and campaign items. Publisher blocklist management. Bid strategy optimization. Unified rule engine for native ads.

Native-specific features:

• Publisher-level bid adjustments and blocklists
• Creative A/B testing with auto-winner selection
• Site-level performance filtering

Impact: Complete native advertising management from AdRow. Agencies consolidate yet another tool.