Taboola Integration — Phase 1 (Read-Only)

Connect Taboola accounts via Backstage API. Import campaigns with performance data: impressions, clicks, conversions, CTR, CPC, CPA, ROAS, visible impressions, viewability rate. Unified dashboard alongside social and search platforms.

Key technical notes:

• Taboola Backstage API — OAuth2 client_credentials flow
• Entity hierarchy: Account → Campaign → Campaign Item (ads)
• Campaign types: Sponsored Content, Video
• Unique metrics: visible impressions, viewability rate, engagement score
• Publisher-level reporting (which sites show your ads)

Impact: Taboola is the #1 native advertising platform (9B+ daily page views). Agencies running content discovery campaigns need this data alongside social ads.