Snapchat Ads Integration — Phase 1 (Read-Only)

Connect Snapchat Ads accounts via Snap Marketing API. Unified dashboard showing Snapchat alongside Meta, Google, TikTok. Import campaigns, ad squads, ads, and performance data (impressions, swipe-ups, conversions, eCPM, eCPSU).

Key technical notes:

• Snap Marketing API v1 — OAuth2 authorization flow
• Metrics: impressions, swipe_ups, view_time, screen_time, conversions, spend
• Entity hierarchy: Organization → Ad Account → Campaign → Ad Squad → Ad
• Snap Pixel + CAPI support for conversion tracking

Impact: Snapchat reaches 400M+ DAU with strong Gen Z/Millennial audience. Agencies running multi-platform need this in the unified view.