Outbrain Integration — Phase 1 (Read-Only)

Connect Outbrain Amplify accounts. Import campaigns, sections (ad groups), and promoted links (ads) with performance metrics. Unified reporting across native + social + search.

Key technical notes:

• Outbrain Amplify API — token-based authentication
• Entity hierarchy: Marketer → Budget → Campaign → Section → Promoted Link
• Metrics: impressions, clicks, conversions, spend, CPC, CTR, conversion_rate
• Publisher-level and section-level reporting
• Interest and contextual targeting data

Impact: Outbrain is #2 native ad platform. Agencies running Taboola + Outbrain need both platforms unified for comparison and optimization.