Google Analytics 4 Integration

Connect GA4 properties. Import website analytics data alongside ad platform data. Attribution comparison: platform-reported vs GA4-reported conversions. Funnel analysis from ad click to conversion.

Features:

• GA4 Data API v1 — OAuth2
• Website metrics: sessions, bounce rate, avg session duration, pages/session
• Conversion path analysis: which platforms contribute to which conversion paths
• Attribution model comparison (platform-reported vs GA4 last-click vs data-driven)

Impact: Every advertiser uses GA4. Cross-referencing ad platform data with GA4 is the standard truth check for attribution.