Cross-Platform Budget Allocator

Intelligent budget allocation engine that distributes total advertising budget across platforms based on real-time performance. Set a total monthly budget → AI allocates across Meta, Google, TikTok, etc. based on where conversions are cheapest.

Features:

• Total budget input with platform allocation strategy (manual split, performance-based, equal)
• Auto-rebalance on schedule (daily, weekly)
• Min/max constraints per platform (never less than 20% on Meta, never more than 40% on TikTok)
• Performance-weighted allocation using rolling 7d/14d/30d data
• Forecast impact before applying changes

Impact: Agencies managing $100K+/mo across platforms currently do this manually in spreadsheets. Automated allocation = immediate efficiency gain.