CRM Integration Hub (HubSpot, Salesforce, Pipedrive)

Native CRM integrations for closed-loop reporting. Sync leads/conversions from CRM back to ad platforms. Match ad click → lead → opportunity → closed deal across all platforms.

Features:

• HubSpot: contact sync, deal pipeline mapping, offline conversion upload
• Salesforce: opportunity sync, lead scoring integration, SOQL queries
• Pipedrive: deal sync, activity tracking
• Lead quality scoring per platform/campaign
• True ROI calculation: ad spend → closed revenue (not just conversions)

Impact: B2B agencies and lead gen companies need CRM data to know which campaigns actually drive revenue, not just form fills.